Good Games

Background

After getting to work with the Good Games team on new features and site improvements, Prosper Digital was tasked with building a new site to accompany their rebrand.

Approach

Focusing on flexibility, product discovery, and bringing a sense of playfulness, I rolled out the new visual language across the entire user journey. The site introduced a tabbed navigation system, merging the good games ecosystem, product pages that supported event sign up, and an improved visual megamenu.

Impact

Custom product pages and navigation optimised the site to highlight popular brands and key features of each game. Checkout completions more than doubled, orders increased by 57%, and conversion rate was up by 96% post-launch.

UX Design

Design Systems

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I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.