Hot Wheels

Mattel Australia approached Prosper Digital with the opportunity to build a custom landing page and flow for their new Hot Wheels campaign. The campaign allowed kids and parents to customise their own "Little Licence". As the UX designer on the project, I designed a kid-friendly experience featuring their favourite hot wheels cars, paired with racing stripes.

Various roll-outs of the campaign were prepared for the Mattel team, with full functionality to customise each page to suit the wider Mattel IP. The campaign exceeded expectations, receiving 2,000+ submissions, up from the expected 500.

UX Design

Next Project

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.