Hot Wheels

Background

Mattel Australia approached Prosper Digital with the opportunity to build a custom landing page and flow for their new Hot Wheels campaign. The aim of the campaign was to allow kids and parents to customise their own "Little Licence".

Approach

As the UX designer on the project, I designed a kid-friendly experience featuring their favourite hot wheels cars, paired with racing stripes. I focussed on giving the experience a gamified, playful feel, whilst ensuring enough flexibility for the template to be re-purposed for Mattel's wider IP.

Impact

The campaign exceeded expectations, receiving 2,000+ submissions, up from the expected 500.

UX Design

Responsive Website Layouts

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I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.

elisetremul@gmail.com

I acknowledge the Traditional Owners of the land where I work, and recognise their continuing connection to land, waters and culture. I pay my respects to their Elders past, present and emerging.