Self-initiated Project
"Itsudemo", meaning anytime in Japanese, is a tea brand for people who appreciate the quiet moments. With its zero caffeine content, Itsudemo lets people enjoy their favourite teas at anytime of the day. Being a brand that aimed to target an international audience, Itsudemo needed an identity which reflected its Japanese origins whilst appealing to a new demographic.
The brand identity includes relaxed, minimal illustrations which pair with an overall clean black and white design. Simplicity and calmness can be felt throughout the Itsudemo identity, reflecting both the tea itself and its origin. The packaging further draws the audience into Itsudemo's story, giving the reader the chance to connect to a new culture.
